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Discuss & Do talk: How Reputation is Your Brand – Nick Sinfield, Duo

Wednesday 20th February

6:30pm

Today everything is about your ‘brand’ – but what is your brand? Before people buy from you, they want to know who you are and what your business stands for. The internet, your website, reviews, or feedback can make or break a brand. So what is the secret to success?

This talk will reveal what a brand is, and what it actually means.

Duo Boots, winner of The Service Excellence Award, has a strong customer-focused brand and reputation; Managing Director, Nick Sinfield, explains how this is key to the success of this Frome-based business, and how understanding your buyer is key to brand success.

 

About Discuss & Do….

Discuss and Do is back for 2013, with 7 months of business related discussion topics, guest speakers, workshops and social events.

The project team is delighted that the programme has been so well supported by the venues in the town and our local businesses who are willingly giving their time and expertise to make it a success.

This year the team is made up of:

Rebecca Krzyzosiak , project co-ordinator, manages The Old Church School, a Forward space workhub in Frome. She has worked there for over 2 years and frequently runs business events and workshops. Rebecca is also Marketing Manager for the company.

Gavin Eddy, Managing Director of Forward space and has experience in delivering workshops and seminars. He provides mentoring to local businesses and Universities. Gavin is also an experienced Angel Investor.

Ryan McKee is undertaking an apprenticeship at Forward space and has experience in orgainsing events, and IT. Ryan will be providing technical support as well as support for other areas of the project.

Pauline Davey provides the PR support to the team, writing articles and liaising with the press on all matters.  Pauline has a background as an in-house PR and a journalist.  She is now a freelance PR professional.

Patrick Dunn is co-ordinating the information pack about ‘how we did it’ which will be available on the website once the events are all completed.  Patrick is a specialist consultant in online learning.

Neil Howlett, current president of Frome Chamber of Commerce is the link between the project team and the Chamber.  Also a practising solicitor with Harris and Harris solicitors in Frome, he has spent a large amount of time working with local small businesses and is well placed to oversee this ambitious project.

Admission

£5 adv from www.discussanddo.co.uk

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